'The International Business’ - How multilingual marketing can take your business to the next level - Learn&Co

Without the ability to communicate effectively outside of your country there will always be a glass ceiling you will struggle to break through. So regardless of how valuable and innovative your business is.

Firstly, growing a business comes with its own unique set of challenges. Each deserve careful consideration and an original approach. So reaching into new markets and exploring how you interact with your audience can be the difference between failure or success.

Competitive Edge
Take advantage of global reach in digital environment
Cost Effective
Experiencing new business cultures
Global Insurance
Learn&Co. Corporate Packages

Competitive Edge

The main objective while growing a business is to be able to separate yourself from the competition. Above all, you need to have a standout quality that your audience can cling to. Therefore, you can convert a potential consumer into a loyal customer with ease!

Inclusion is not a matter of political correctness, it is key to growth.

establish a niche

Establishing a strong niche in a domestic market may be enough for survival. So reaching overseas markets is a chance for limitless growth. Foreign advertising leads to a larger appeal for your business. Additionally, it does all of this without directly changing much about what you offer. As long as the value of the business is communicated, most of the work is done for you.

Interacting with overseas audiences by using their language is the best way to show respect for their culture. It shows you are not afraid or too lazy to make an effort. As a result, you stand out as you demonstrate you’re not just another company that’s out to take their money.

Take advantage of global reach in digital environment

Online presence

Since the introduction of the internet, businesses worldwide needed to create new game plans. To clarify, if businesses want to communicate value to their audience, they need to have all their bases covered.

Unlike international marketing 10-15 years ago, today a global presence is easier to achieve. So thanks to the internet you can put your product in front of anyone, anywhere, at any given time! A far cry from the past, when you literally had to take it to them. An online presence is just as important, if not more important than physical presence for most businesses.

You cannot expect the audience to understand your business without making the effort to understand the audience

promotion

More often than not, if people cannot access you online, they won’t trust you. Therefore, Google, Facebook, YouTube, Twitter and Instagram are frontrunners in this digital world. Promoting to global customer bases and multilingual advertising can easily validate your marketing in this field.

Multilingual marketing

Content is key when it comes to establishing a foreign presence! Multilingual marketing opens you up to more opportunities, partnerships and customers. So, completely focus on the people in your target audience. To do this you will need to adjust your content marketing strategy and SEO. So including keywords and topics related to your niche is essential! You cannot expect the audience to understand your business without making the effort to understand the audience.

Cost Effective

Even when considering the convenience, foreign advertising is not expensive. Similarly, most digital translating software easily convert content from your website or advertising campaigns for you without additional fees. In addition, when you hire a multilingual writer/translator there are multiple options built around your needs and your budget.

Translating your business website to multiple languages is a small but key factor in dominating foreign markets. Followed up by creating promotional content (blogs, social media posts) in each countries native languages. So the only guarantee for growth and success in foreign markets is consistent effort. Put your money where your mouth is!

Experiencing New Business Cultures

The modern business world is ever changing. Innovating is arguably worth more than any profit margin.

It’s great to establish a relationship with foreign cultures. You open yourself up to new perspectives and business strategies. These will help guide you onto a path that will benefit your business in the long-run. What works for your company this year can fail the next. So growth through relationships with foreign clients will keep you in the game for as long as you want. Additionally, multilingual marketing, is a chance to observe how overseas businesses interact with customers. This can also help you manage quality control and create a learning environment in your business.

employee enjoyability

In addition, it’s important to create a comfortable environment. Employees must feel comfortable contributing to the innovation of your business. Above all, the curiosity of a new challenge and collaboration is key to keeping employees motivated. So a culture change is necessary to thrive in a new environment.

Global Insurance

We all know multiple streams of income can help combat financial instability. Therefore, in business advertising in foreign countries is a great way to increase your chances of consistent success.

Multiple streams of income can help combat financial instability.

Think about the volatile state of the economy or unexpected catastrophes (like a pandemic). Establishing a foothold overseas is a great way to secure your fortune. The Covid-19 pandemic has made an example out of many incredibly successful businesses. Many met their end within a a few months from the reality of an unexpected global lockdown.

The explosive growth of online retailing and e-commerce companies like Amazon, Alibaba, and Shopify is showing people how international marketing can keep a business afloat!

Learn Co. Corporate packages

Here at Learn&Co, we deliver online corporate language training that make the difference. Our courses are built around your immediate business needs but also ensure you have the resources to progress well beyond them.

Advising on language in letters or presentations
Preparing for international relocation
Interviewing new employees to assess their knowledge of the language
Coursework adjustment and correction

These are just a few ways we can take your company to the next level. With one to one tuition, group lessons and seminars we will help guide you towards your short and long-term goals. In addition, we have supported hundreds of corporate clients intensify their business activities in non English-speaking markets. Do you want to become a more recognised brand, establish overseas relationships and add value to your marketing strategy? No problem.

Click here to see how Learn&Co can take your business to the next level!